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About us

For over a century, our company has been an integral part of the bike industry, carving a niche for ourselves with our unparalleled expertise and commitment to excellence.

Our longstanding presence has seen us partner with all the major OEMs in Belgium, a testament to our reputation and the trust the industry places in us.

But at the heart of our brand lies a simple and profound truth. We are parents first.

Every curve, every gear, and every innovation is driven by a personal touch, stemming from our desire as parents. We wanted to craft a bike that we would be proud to see our own children ride, a bike that embodies safety, style, and substance.


Our story isn't just about a legacy in biking; it's about a journey fueled by parental love and the dream of seeing our kids conquer the world, one pedal at a time."

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